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 Irrational Parmaceutical Promotion Practices
Brand promotion is double edged: it is necessary to effectively market a product; but can also harm the interests of consumers. This is especially so with medicines. Unethical promotion practices of the pharmaceutical industry have caused grave harm, as this article illustrates.
by Amitava Guha | Vol.2, No.1,2,3, -2009-Tracing Pharmaceuticals in South Asia: Drugs, Doctors and Public Policy View  Download